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At the conclusion of this summer a stir of surprise spread along the gambling forums - several lots of new casinos with Micro gaming software suddenly appeared. This software is one of the very expensive (along with Cryptologic), it is used by no more than 80 casinos, and the brand new one usually appears less often than once in a quarter. That is why gamblers surprise is quite natural...

It has proved that all this really is white label casinos by Casino sa gaming Share (relatively new casino with Micro gaming software). So what is white label? White label is a kind of a tiny branch of a current casino, which may be developed under a unique name.

The device is as follows: software producer, RTG, Micro gaming, or Casino Village on Net type company, producing software for casinos and selling it to the clients, is on top. A supplier's software is generally similar, the game set is almost the exact same, the financial central processing unit is often common.

Here the question about competition appears concerning not just casinos from the different producers (here the differences and, therefore, grounds for competition exist), but also the exact same producer's casinos, where you can find not so many methods to be marked out. Types of attracting the clients are various: some advertise themselves online and offline, some organize great actions, virtually all use partnership programs.

A number of the casinos make contracts with a pc software supplier and get a permit for further multiplication of the software. Such casinos open white label programs, where any person interested gets "his own" casino.

The scheme is usually as follows - a partner pays a relatively bit (several thousand, maximum several tens of thousand dollars) and with this money gets a typical site, software for clients downloads where the name and logo chosen by a partner, not those of a parent casino, stand. Financial transactions are manufactured through the parent casino cashier, support services are offered the exact same way.

Customization and design, customer service, player hosts, fraud control, web design and maintenance along with internal marketing. White label casino software producers provide cheaper, fully serviced and managed gambling websites that leave the master or affiliate liberated to concentrate on marketing.

Online bingo, sportsbook, poker room or casino operators enjoy all the benefits of marketing online bingo or casino sites and never having to manage technical, business, licensing and operational infrastructure. The initial instalment goes for casino customization, after that a partner gives about 50% of the profit to the parent casino.

A concern occurs: for whom is this scheme convenient and profitable? It's rather profitable for a pc software supplier, as it sells the proper to create white label and casino customization services, increasing the popularity of the software (although the risk of negative responses is increased in case of problems), royalty is increased (software supplier gets its interest in casino profits).

A parent casino organizing white label program also benefits. Although the proper of making white label casino costs money, its considerable part is returned out of the partner's initial payment, and then a casino opened begins to get profits without marketing expenses (support service
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